The dominating mind-set of the brand Rebel lies within the DIY attitude. These shirts are made for our homies. Our designs are produced knowing that if they don't look thier best, we won't print them. We are influenced by you who is in turn influenced by us. Our designs are a combination of culture, truth and style. This is our life, and yours. In this new era of communication, we'd like to stick to the basics. Quality, design, exclusivity. Love it or leave it, but recognize we're bringing our ideas, lifestyle and culture out to the masses. From the brain to the pencil, from the ink to the print, it's all about communication.